About Glamswag
Discover Our Story
What is a GlamSwag?
Born in Perth in 2019, GlamSwag was Bec and Rob Johnson's answer to a simple question: why should beautiful, comfortable bedding stay indoors?
A GlamSwag is a take-anywhere bed, designed to look just as good on your living room floor as it does under the stars. Inside, a carefully considered blend of RDS-certified duck feather and recycled polycluster fibre gives it that signature sink-in softness, while still holding its shape beautifully. The feather does the dreaming; the fibre does the work.
But more than a product, a GlamSwag is an invitation. To slow down. To spend a long afternoon outside with people you love. To trade the rush for something quieter, softer, and a little more considered. Designed to embrace relaxed living, reconnect with nature with family and friends and create comfort in a more thoughtful and sustainable way
We believe comfort shouldn't come at the cost of the planet, so every GlamSwag is made thoughtfully, built to last, and designed to go wherever life takes you.
Where will yours go?
Just some of the ways you can use your GlamSwag...
Lie on one. Obviously. But also under one, draped across a daybed, piled into a reading nook, or stacked in the playroom for fort-building emergencies.
Roll one out for sleepovers and indoor movie nights. Toss one on the lounge as a topper. Take one to the deck, the garden, beside the pool, or onto the boat. Pack one for picnics in the park, afternoons at the beach, weekends at the playing fields, outdoor concerts, or camping under real stars.
In the back of the ute. At the glamping site. Hammock-ready. Backyard cinema-approved.
Basically - wherever you're about to sit, lie, lounge, linger, or make a memory, your GlamSwag should probably be there too.
Hi, we're Bec and Rob
Before this, Bec had a career in advertising, fashion and homewares, and ran her own retail shop called Birdlife (Bird was her maiden name — her mates still call her Birdie). We share our life with our three boys Charlie, Toby and Nick, and Juno the dog. Bec is a self-confessed lounge lizard, a textiles obsessive, and firmly rusted-on to the West Coast Eagles.
GlamSwag started with a picture Bec couldn't shake: every living room, backyard, beach and park having the potential to become the most comfortable, beautiful lounging space imaginable. When she looked around and couldn't find anything that fit that vision, we decided to make it ourselves.
Simple and Elegant
The brief was simple, and completely non-negotiable:
- Lighter than a futon, more substantial than a sleeping bag
- 100% French flax linen, beautifully detailed
- Washable and genuinely durable (three boys, countless sleepovers, picnics and sporting events will do that to a brief)
- Rolls up and ties for easy transport
- Works inside and out
- Timeless, luxurious, and sustainably made
"Make it now" turned out to be optimistic. Two years and around 25 prototypes later, we launched, alongside The Bedhead Pillow, an oversized, sink-into-it pillow designed to complete the experience.
Since then, the range has grown. The Outback GlamSwag arrived for the adventurers. Then came quilted linen throws, pillowcases, and interchangeable covers. And so did we - rom just the two of us packing orders in Perth, to a full team operating out of our warehouse, sending GlamSwags across the globe.
