OUR STORY
Thank you so much for turning up here. I just know it’s a place you’ll find it easy to feel at home in because that’s the main purpose of GlamSwag. That and a whole lot of beautifully textured, luxe comfort in a product that makes you feel 100% nurtured, 100% cosy.
I’m Bec Johnson and the GlamSwag range of products is my baby. But before GlamSwag I had a career in advertising, fashion, homewares, and my own retail shop called Birdlife. (Bird was my maiden name and lots of my mates still call me Birdie). I share my life with my hubby, Rob, our three boys (Charlie, Toby and Nick), and Juno the dog. I’m rusted on to AFL (West Coast Eagles have my heart), Stranger Things on Netflix, BBC’s podcast Desert Island Discs, fashion and design. I love talking to people, especially the wonderful customers I’ve met who love GlamSwag as much as I do.
Of course there’s a GlamSwag or two in most rooms in our home and they work perfectly with my aesthetic which combines my passion for blending old pieces with all their stories, with the new. And lastly I’m a bit of a lounge lizard and an absolute textiles fanatic. Back to GlamSwag and how it happened...
I pictured a world where every living room, playroom, backyard, beach and park had the potential to be turned into the most comfy and beautiful lounging space. And I discovered my only option was to try to make something myself. Beautiful fabrics, detailed finishes and easy care were musts. Reference the three sons, countless sleepovers, picnics, sporting events, beach trips and more.
My brief:
Make it lighter than a futon but more substantial than a sleeping bag.
Has to have 100% French flax linen covers with beautiful detail.
Must be washable and durable (*three boys…).
Has to rollup then tie for easy transport.
Make it useable inside or out.
Must be timeless, beautiful, sophisticated and with an air of luxury and simple chic too.
Use ethical, sustainable materials and manufacturing processes (love the planet and its people).
Make it now!
‘Now’ proved to be a bit ambitious and it was two years and about 25 prototypes later before we were happy with the comfort, quality and durability of our product. It was then that GlamSwag was launched alongside The Bedhead pillow, a big, fat over-sized pillow that delivers the extra level of bury-me-deep comfort to get your lounging game down pat!
A year later we designed the Outback GlamSwag, the must-have for outdoor adventuring, lounging around the fire pit, or stuffed into the back of a ute or RV for a spot of star gazing. And just recently The GlamSwag combo was completed with a beautiful range of double-bed sized, luxury, linen quilted throws, as well as linen pillowcases, and covers for bedheads and linen swags, for when you want to change things up a bit.
Job done. For now…!
The GlamSwag range of take-anywhere rollup beds, bedhead pillows, and linen quilts met my original brief and then some. By the way, while the GlamSwag range was growing, we did too. We’ve now got a big, new warehouse and a team of people (it used to be just hubby and I) to help pack our big, beautiful babies to send out across the globe.
Why not stay a while, make yourself at home and spend some time looking through our website. I’d just love your address to be the next place a GlamSwag combo lands!
Love,
Bec
